Suppliers of industrial goods advertise most heavily in
a. catalogs.
b. trade publications.
c. academic journals.
d. newspapers.
e. industrial magazines.
Question 2Two of the basic forms of sales promotion are ____ sales promotion and ____ sales promotion.
a. sales force; consumer-market c. sales forces; trade-market
b. trade-market; consumer-market d. short-term oriented; long-term oriented
Question 3Hedonic needs are satisfied when messages supply relevant facts and figures.
Indicate whether the statement is true or false
Question 4Important characteristics of a direct-response offer include:
a. incentive to encourage action.
b. a call to action.
c. both of the above.
Question 5A great deal of commercial information is available for marketers to assess advertising exposure and effectiveness. Services have evolved to measure consumer exposure to which of the following media types?
a. Television and radio
b. Print media
c. Internet
d. All of these are correct.
e. Only a and c are correct.
Question 6Transit advertising works best for building or maintaining brand awareness.
Indicate whether the statement is true or false
Question 7Involuntary attention requires little or no effort on the part of a receiver.
Indicate whether the statement is true or false
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