Retailers often create trade promotions to entice manufacturers to supply the outlet with the manufacturer's most popular items.
Indicate whether the statement is true or false
Question 2Cognitive psychologists consider which type of memory to be a virtual storehouse of unlimited information?
a. sensory stores
b. short-term memory
c. working memory
d. long-term memory
e. accessible memory
Question 3Business model and business plan are synonymous terms.
Indicate whether the statement is true or false
Question 4Define Big Data and describe the framework for understanding its key elements, the four Vs, explaining what each of the Vs represents.
Question 5One reason for the popularity of sales promotions is that the results are easy to document.
Indicate whether the statement is true or false
Question 6You are watching a television commercial, and a spokesperson talks about the attributes of the product. You are shown a picture of the product in use while the warranty information is flashed across the screen at the same time. Your ability to process the warranty detail is limited because your ____ cannot handle the information overload.
a. perceptual field
b. sensory store
c. short-term memory
d. long-term memory
e. heuristic
Question 7A business model describes how the enterprise creates value for customers and generates revenue.
Indicate whether the statement is true or false
Question 8Apple uses data in one context that is linked to data in another context, and another and another, to get a 360-degree view of customer purchasing. This is an example of omni-transactional data.
a. True
b. False
Indicate whether the statement is true or false
Question 9One of the purposes of sales promotion is to provide an affiliation value for a brand
Indicate whether the statement is true or false
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