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Sitki Sitki
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Posts: 1536
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6 years ago
Consumer product manufacturers spend more money on trade promotions directed toward retailers while service companies spend more money on media advertising.

True or False?
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
Authors:
Read 56 times
1 Reply

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Replies
wrote...
6 years ago
FALSE
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