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YO_zhik YO_zhik
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Posts: 1036
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6 years ago
The goal of trade promotions is to
A) influence retailers to act in a way that helps the retailer achieve its objectives.
B) influence retailers to act in a way that helps the manufacturer achieve its objectives.
C) influence retailers to act in a way that will maximize supply chain profit.
D) influence retailers to act in a way minimize supply chain cost.
Textbook 
Supply Chain Management: Strategy, Planning, and Operation

Supply Chain Management: Strategy, Planning, and Operation


Edition: 6th
Authors:
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la_sikaria_lsla_sikaria_ls
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6 years ago
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YO_zhik Author
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Correct Slight Smile TY
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I appreciate what you did here, answered it right Smiling Face with Open Mouth
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