The term comprehension is often used interchangeably with perception; both terms refer to ____.

The term comprehension is often used interchangeably with perception; both terms refer to ____.
 a. integration
  b. learning
  c. association
  d. adaptation
  e. interpretation

Question 2

One of the most famous examples of the brokerage model:
 a. Dell.
  b. Yahoo.
  c. eBay.

Question 3

A person is concerned with issues of privacy and doesn't want his or her name being on mailing lists. This person can call ____ and have his or her name removed.
 a. the Federal Trade Commission's Do Not Call Registry
  b. the Direct Marketing Association's opt-out program
  c. his or her senator or congressperson
  d. the Better Business Bureau in the person's home state

Question 4

Even if all data integration issues are addressed, the problem that remains for most companies when it comes to integrated data is
 a. finding ways to store it all.
  b. backing up the data properly.
  c. controlling access to the data.
  d. finding the hidden insights within the data.
  e. auditing the data regularly.

Question 5

Research shows that ____ reduces message effectiveness.
 a. spending
  b. duration
  c. intensity
  d. clutter
  e. novelty

Question 6

The ________ manages and distributes data on the Internet.
 a. portal
  b. disintermediator
  c. infomediary

Question 7

Which of the following statements best represents the analytics skills problem of Big Data integration?
 a. Big Data analytics is a discipline too new to provide meaningful employment opportunities.
  b. Most companies have not yet accumulated enough data to have a need for Big Data analytics.
  c. There is too much data and companies lack the right skills to manage data effectively.
  d. The level of skill required for Big Data analytics is too low to attract quality job candidates into the profession.
  e. There is no analytics skills problem associated with Big Data.

Question 8

The greatest concern about direct marketing expressed by consumers is
 a. environmental. c. expense of products.
  b. invasion of privacy. d. quality of products.

Question 9

Marketing communicators can most effectively gain the consumer's attention by creating messages that truly appeal to their needs for ____.
 a. product-relevant information
  b. positioning-relevant information
  c. demographic-relevant information
  d. promotion-relevant information
  e. sensory stimulation