Once a problem has been carefully defined, research projects should begin with a. a careful search ...

Once a problem has been carefully defined, research projects should begin with
 a. a careful search for a marketing research agency.
  b. a comprehensive primary data collection effort.
  c. a careful search for existing secondary data.
  d. All of these are correct.
  e. None of these are correct.

Question 2

Which of the following is something we know about teams
 a. Teams have become the primary means for getting things done
  b. Blending diverse expertise in a disciplined team often produces the most innovative ideas
  c. Good teams promote personal growth
  d. All of these statements are characteristic of good teams

Question 3

Meaning is both idiosyncratic and context dependent.
 
 Indicate whether the statement is true or false

Question 4

Secondary data can exist
 a. inside the organization only.
  b. outside the organization only.
  c. inside or outside the organization.
  d. from government agencies only, such as the Census Bureau.
  e. None of these are correct.

Question 5

Executing a successful IMC campaign requires
 a. A smart client
  b. Plenty of money in the budget
  c. A skilled creative team that works well together
  d. A leader who makes the right decisions

Question 6

A sign is something physical and perceivable that signifies something to somebody in some context.
 
 Indicate whether the statement is true or false

Question 7

Putting systems in place that provide marketing research data on an ongoing basis is called
 a. the project approach.
  b. the systems approach.
  c. the automated approach.
  d. the repetitive approach.
  e. the scientific approach.

Question 8

Poor creative executions are more a matter of structure than talent according to John Sweeney, a former creative director. He offered all of the following pieces of advice as strategies to ensure good creative work EXCEPT:
 a. insist promotional messages are varied
  b. expect creative staff to try new ideas
  c. reward ideas consistent with the advertising vision
  d. allow flexibility for creative ideas to unfold

Question 9

Advertising is the only marcom tool that can effectively use signs in the creation of messages.
 
 Indicate whether the statement is true or false