When the Campbell Soup Company introduced its line of low-fat soups with a national advertising campaign, it was an attempt to gain power in the distribution channel. Which one of the following was Campbell's not trying to accomplish with this effort?
a. Increasing distribution at the wholesale level
b. Forcing retailers into stocking the brand
c. Reducing demand for other more traditional Campbell's brands, like the Red & White label
d. Encouraging consumers to prefer the brand when shopping
Question 2By helping communicate about brands, advertising in the era of industrialization made previously unmarked commodities into differentiated product offerings, and ____.
a. used electronic commerce to do so
b. created brand marks and identities
c. diminished the growth of wholesalers
d. inhibited the growth of retail chains markers
Question 3Large amounts of investment capital were needed to finance the Industrial Revolution in the United States. During the 1840s, ____ emerged as way for individuals to reduce the risk of the loss of personal wealth when investing in business ventures.
a. business insurance c. privatization
b. government underwriting d. the principle of limited liability
Question 4The rise of capitalism is linked to the origins of advertising in that
a. one of the tools used to stimulate demand is advertising
b. capitalism is exploitive and so is advertising.
c. advertising causes the competition that drives capitalism
d. capitalism creates needs and advertising is necessary to create needs.
Question 5Which of the following is NOT one of the major factors that is credited for contributing to the rise of advertising?
a. the rise of capitalism c. the rise of modern mass media
b. the industrial revolution d. all of these are major factors
Question 6Proctor & Gamble's web-site beinggirl.com is an attempt by the personal products giant to decrease dependency on national broadcast TV and magazines to save money on advertising budgets.
Indicate whether the statement is true or false
Question 7In the new era of promotion, advertising will no longer be one of the primary tools in the promotional mix.
Indicate whether the statement is true or false
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