Which of the following is NOT a problem with television advertising?
a. escalating advertising costs
b. erosion of television viewing audiences
c. substantial audience fractionalization
d. clutter
e. inability to achieve impact
Question 2Implication questions, part of the SPIN method, assess the value or usefulness of a proposed solution.
a. True
b. False
Indicate whether the statement is true or false
Question 3The medium that is best able to use humor as an advertising strategy is _____.
a. the Internet
b. radio
c. magazines
d. newspaper
e. television
Question 4The SPIN method is used during the approach phase of personal selling.
a. True
b. False
Indicate whether the statement is true or false
Question 5Which is NOT a relative advantage of television advertising?
a. one-on-one reach
b. low absolute cost
c. ability to demonstrate a product in use
d. ability to generate excitement
e. intrusion value
Question 6Salespeople prospect for clients using both internal company sources and external list sources.
a. True
b. False
Indicate whether the statement is true or false
Question 7Monica is the advertising director for a company that manufactures exercise equipment. She wants the advertisements to demonstrate the use of the products and generate excitement. She should use _____ advertising.
a. radio
b. magazine
c. newspaper
d. outdoor
e. television
Quick Reply
