An advertisement by Anheuser Busch, the manufacturer of Budweiser beer, stressing the importance of using a designated driver to curb drunken driving accidents is an example of _____ advertising.
a. corporate image
b. generic
c. preemptive
d. corporate issue
e. preventive
Question 2Viral marketing can be compared to a(n) _____.
a. channel
b. link
c. epidemic
d. network
e. interconnect
Question 3Corporate issue advertising is also known as _____ advertising.
a. advocacy
b. image
c. goodwill
d. selective demand
e. pulsing
Question 4An event sponsor typically competes for signage and attention from every other sponsor of the event. This is knows as what?
a. clutter
b. image matchup
c. audience fit
d. misidentification
e. economic viability
Question 5An insurance company's advertisements that mention how they contribute to cancer research would be using _____ advertising.
a. corporate issue
b. primary demand
c. corporate image
d. competitive
e. reminder
Question 6Which of the following is a proactive effort to spread positive WOM information and to encourage product usage?
a. Guerrilla marketing
b. Viral marketing
c. Diffusion marketing
d. Street marketing
e. All of these are correct.
Question 7_____ advertising attempts to increase a firm's name recognition, establish goodwill for the company and its products, or identify itself with some meaningful and socially acceptable activity.
a. Corporate image
b. Corporate issue
c. Advocacy
d. Public service
e. Institutional
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