Singles _____.
a. watch more prime-time television than the national average
b. watch less late-night television than the national average
c. watch less cable television than the general population
d. read more magazines than the general population
e. are more difficult to reach via any medium compared to married consumers
Question 2Gallup & Robinson provides recall testing of advertisements placed in televised media.
a. True
b. False
Indicate whether the statement is true or false
Question 3Since the 1950s, households in the U.S. have _____ in number, _____ in size, and _____ in character.
a. increased; increased; changed
b. stayed about the same; increased; stayed the same
c. decreased; increased; remained similar
d. increased; decreased; changed
e. increased; increased; changed
Question 4One of the PACT principles states that a good copy testing system allows for consideration of whether the advertising stimulus should be exposed more than once.
a. True
b. False
Indicate whether the statement is true or false
Question 5Nonfamily households constitute approximately _____ percent of all households.
a. 18
b. 24
c. 34
d. 45
e. 66
Question 6The Bruzzone Research Company provides advertisers with a test of consumer recognition of radio advertisements.
a. True
b. False
Indicate whether the statement is true or false
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