× Didn't find what you were looking for? Ask a question
Top Posters
Since Sunday
g
1
New Topic  
beunique90 beunique90
wrote...
Posts: 539
Rep: 1 0
7 years ago
Singles _____.
 a. watch more prime-time television than the national average
  b. watch less late-night television than the national average
  c. watch less cable television than the general population
  d. read more magazines than the general population
  e. are more difficult to reach via any medium compared to married consumers

Question 2

Gallup & Robinson provides recall testing of advertisements placed in televised media.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 3

Since the 1950s, households in the U.S. have _____ in number, _____ in size, and _____ in character.
 a. increased; increased; changed
  b. stayed about the same; increased; stayed the same
  c. decreased; increased; remained similar
  d. increased; decreased; changed
  e. increased; increased; changed

Question 4

One of the PACT principles states that a good copy testing system allows for consideration of whether the advertising stimulus should be exposed more than once.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 5

Nonfamily households constitute approximately _____ percent of all households.
 a. 18
  b. 24
  c. 34
  d. 45
  e. 66

Question 6

The Bruzzone Research Company provides advertisers with a test of consumer recognition of radio advertisements.
 a. True
  b. False
 Indicate whether the statement is true or false
Read 146 times
1 Reply
Replies
Answer verified by a subject expert
hannahnik16hannahnik16
wrote...
Posts: 335
Rep: 1 0
7 years ago
Sign in or Sign up in seconds to unlock everything for free
1

Related Topics

beunique90 Author
wrote...

7 years ago
This calls for a celebration Person Raising Both Hands in Celebration
wrote...

Yesterday
This site is awesome
wrote...

2 hours ago
Thanks for your help!!
New Topic      
Explore
Post your homework questions and get free online help from our incredible volunteers
  1354 People Browsing
Related Images
  
 279
  
 11504
  
 450
Your Opinion