List the steps in the media strategy process, and briefly describe the first ...

List the steps in the media strategy process, and briefly describe the first two.

Question 2

Which of the following would you NOT expect to find in an PRIZM NE Suburban Pioneers cluster?
a. inner-ring suburbanites
b. individuals earning around 57,000
c. blue-collar workers
d. aging homes
e. single parents

Question 3

Compare and contrast the terms media and vehicles, and give three examples of each.

Question 4

Terron is a young professional that always attends the latest movie, frequents the newest nightclubs, and has the most up-to-date electronic equipment. To which PRIZM NE cluster would Terron most likely belong?
a. Innovators
b. Bohemian Mix
c. White Picket Fences
d. Upper Crust
e. Big Fish, Small Pond

Question 5

Dividing the total cost by the number of GRPs produces the _____.
a. cost-per-thousand
b. cost per rating point
c. net cost
d. gross cost
e. effective cost

Question 6

In Nielsen Claritas' PRIZM NE system of geodemographic profiling, NE represents the ____ of Nielsen Claritas' original segmentation system.
a. new evolution
b. new edition
c. next evolution
d. neo-edition
e. need edition

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List the steps in the media strategy process, and briefly describe the first ...

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