Total costs are influenced by quantities sold.
Indicate whether the statement is true or false
Question 2Labeling is important for three specific reasons, including promotional and legal reasons. What is the third reason?
A) Marketing
B) Branding
C) Strategy
D) Informational
E) Packaging
Question 3Price is a crucial marketing mix component.
Indicate whether the statement is true or false
Question 4The overall challenge for marketers when developing packaging is to
A) make it as attractive as possible to the target market of the product.
B) create effective, convenient packaging that appeals to customers and keeps costs low.
C) find ways to reduce costs as much as possible for packaging without letting safety suffer.
D) always be more innovative than the competitors in order to make a product stand out.
E) ensure that product damage is minimized during distribution.
Question 5The major disadvantage of using price competition is that it takes a long time to implement the changes in price.
Indicate whether the statement is true or false
Question 6Packaging that is designed to flow through the distribution channel easily is called ____ packaging.
A) category-consistent
B) multiple
C) innovative
D) handling-improved
E) logistic
Question 7Price is the most easily adjusted ingredient in the marketing mix.
Indicate whether the statement is true or false
Question 8Nathan recently purchased a floor lamp from IKEA. The floor lamp came in a compact cardboard box and assembly was required. This is an example of ____ packaging.
A) secondary-use
B) multiple
C) category-consistent
D) innovative
E) handling-improved
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