Walmart is currently expanding its stores into Canada and Mexico. This expansion is being ...

Walmart is currently expanding its stores into Canada and Mexico. This expansion is being facilitated by the
 A) European Union.
  B) North American Free Trade Agreement.
  C) Pacific Rim Unification Act.
  D) International Retail Alliance Association.
  E) Latin American Free Trade Association.

Question 2

A young man decides to become a mass producer of quality T-shirts. His small factory located in Oregon begins by promoting itself as hiring excellent seamstresses, offering a pleasant working environment, paying decent salaries, and, most importantly, giving the public an opportunity to buy clothing that is truly made in America.. The company eventually adds other clothing items, opens three brick-and-mortar retail stores in several large cities, and expands to online shopping. Over the years, the firm grows and prospers due to its reputation as an American manufacturer, a fair employer, and an opponent of the traditional view of sweatshops.. And along the way, it deals with a few public relations issues. Shortly after this young man launches his business, a local newspaper runs a series of investigative reports on crowded, dimly lit, and unventilated sweatshops along the West Coast that hire illegal immigrants. His business is mentioned, though only in a list of firms that employ seamstresses, not in the list of those accused of wrongdoing. Still, he feels the need to write a letter to the editor as well as put out press releases to clarify his position and describe his business ethics. In public relations terms, what is he doing?
 a. promoting products
  b. preparing internal communications
  c. counteracting negative publicity
  d. lobbying

Question 3

John owns a small mechanics shop. He decides to invest in some local advertising. In one newspaper advertisement, he talks about how affordable his shop is compared to competitors. He also takes out a radio ad stressing that his shop's prices are much lower than competitors. However, when a new customer comes in to have some body work done on her car, she is shocked to see that the final bill is much higher than what it would have cost at her previous mechanic's. When she complains to John, he informs her that his shop provides the highest in quality services, which sometimes entails higher costs. John does not appear to have an effective
 A) marketing information system.
  B) integrated marketing communications strategy.
  C) system of advertising.
  D) channel of communication.
  E) marketing plan.

Question 4

The agreement between the United States, Canada, and Mexico that merges these three countries into one marketplace is called
 A) EU.
  B) MERCOSUR.
  C) APEC.
  D) NAFTA.
  E) GATT.

Question 5

The giant brewing companies of the U.S. love to use public relations to keep their company names in the minds of Americans and to promote their many brands of beer and ale. Both traditional and innovative public relations activitiesusing both traditional and innovative mediahelp to promote a positive public image, create brand awareness, highlight the product line, and act as cost-effective ways to enhance the overall IBP campaign. And these brewers use a variety of objectives and tools that support the field of public relations. The brewing company with the interactive website full of facts and games is moving beyond the Web and into the community. It sends stories to media outlets announcing that all the fun on its website will continue at its beer gardens to be set up at summer and fall festivals around the country, featuring more games, puzzles, and trivia contests. Which two PR tools is the company using here?
 a. press conference and lobbying
  b. press release and sponsored event
  c. buzz marketing and publicity
  d. feature story and viral marketing

Question 6

Pepsi sponsored the X Factor. In the X Factor, the judges were seen drinking from large sizes of Pepsi drinks, complete with the Pepsi logo. This is an example of product placement.
 
 Indicate whether the statement is true or false

Question 7

Maquiladoras are
 A) exchange controls from central banks in Latin American countries.
  B) production facilities in north-central Mexican states.
  C) import-export agents of the Mexican government.
  D) global marketing programs established in Latin American countries.
  E) freight forwarders from Mexico.