Selective demand is demand for a certain brand.
Indicate whether the statement is true or false
Question 2Pella Windows manufactures stock sizes as well as custom-sized windows in a variety of finishes and sells the windows through distributors across the globe. Pella Windows' manufacturing plants utilize just-in-time processes to receive delivery of raw materials such as aluminum and glass, and component parts such as weather stripping and window locks or fasteners. What category or type of business market best represents Pella Windows?
A) Producer
B) Reseller
C) Government
D) Institutional
Question 3A public relations plan is a common technique employed by organizations to search their departments, activities, and staff in order to identify the characteristics or elements that will be positive and newsworthy.
Indicate whether the statement is true or false
Question 4Pioneer promotion neither emphasizes brand names nor compares brands.
Indicate whether the statement is true or false
Question 5Businesses follow a defined buying decision process in order to ensure the goods and services they purchase will meet their organization's needs. The process has multiple stages, and in one of the stages the business will evaluate each component of potential purchase. This includes evaluating the quality, design, materials and any other relevant aspect of the purchase. This evaluation takes place in which of the following stages of the business buying decision process?
A) First stage - The business recognizes a problem or need exists
B) Second stage - Product specifications are developed
C) Third stage - Search for potential products
D) Fourth stage - Product for purchase is selected
E) Fifth stage - Product quality and supplier performance is evaluated
Question 6A petroleum company undertakes an extensive research effort designed to analyze its internal workings and identify opportunities to present itself in a positive light. This research is referred to as message content.
Indicate whether the statement is true or false
Question 7Demand for a product category rather than for a specific brand is called primary demand.
Indicate whether the statement is true or false
Question 8Your firm manufactures motorcycles for the consumer market. You purchase raw materials to build the motorcycles from a variety of suppliers in the U.S. and abroad. The volume of your raw materials purchases is a function of the customer demand for your firm's motorcycles. Which of the following best describes the type of demand your firm has for these raw materials?
A) Forecasted demand
B) Elastic demand
C) Customer-driven demand
D) Joint demand
E) Derived demand
Question 9A company allows its workers to take one afternoon off each month to volunteer at the nonprofit organization of their choice. The company sends out a press release that explains this program to the media. This is considered a reactive public relations strategy, similar to event sponsorship.
Indicate whether the statement is true or false
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