Store ABC is a retailer that sells brand-name and private-brand products at low prices. It is a self-service store. Which of the following is true about Store ABC?
A) It is a convenience store.
B) It is a department store.
C) It is a discount store.
D) It is a superstore.
E) It is a warehouse club.
Question 2What is the Chaos Scenario predicted by Bob Garfield of Advertising Age?
a. a lack of direction or cohesiveness in today's marketing plans
b. a massive exodus from traditional broadcast media
c. a meltdown of television as a popular medium
d. a growing confusion among consumers due to too many brand messages
Question 3Beth is looking for a Mother's Day gift for her mom and wants to purchase some type of perfume or cologne. She knows that her mom currently wears a perfume made by Dolce & Gabbana called Light Blue. When she arrives at the perfume counter, she notices that Dolce & Gabbana has several new scents available and a variety of gift boxes that also include powder and body lotion. Beth is trying to decide what to purchase-whether to try a new fragrance or not. Beth is willing to spend time trying the different scents, but since the gift boxes only cost 75, there's very little risk involved. What type of consumer decision will this purchase most likely be for Beth?
A) limited decision making
B) extended decision making
C) routinized response behavior
D) typical decision making
Question 4New store formats and advances in _______________ are making the retail environment highly dynamic and competitive.
A) architecture
B) inventory management
C) product styles and quality
D) shopping mall configurations
E) information technology
Question 5What was the reason, cited in the text, behind the convergence of Madison & Vine?
a. the desire to recapture the fading glamour of the good old days of advertising
b. the recession-era focus on more work and less leisure time
c. the erosion in the effectiveness of traditional broadcast media
d. the natural and inevitable partnership between marketing and promotion
Question 6Max recently purchased a Ford F150 truck and has owned it for about a week. Earlier in the day, he received a call from Dane, the sales representative who sold him the truck. Dane called to check to see whether Max had any questions or problems with the truck and if he had learned how to navigate all the bells and whistles. Dane also reminded Max about how Ford is highly regarded as one of the best automobile brands and that the Ford truck is the 1 truck brand in the United States. What phenomenon is Dane trying to prevent by contacting her customer?
A) cognitive dissonance
B) postpurchase negative word-of-mouth
C) consumer disengagement
D) purchasing effect
Question 7Two years ago, the private equity firm you are the general partner of purchased a portfolio of regional shopping centers in Texas. The shopping centers have performed well, but not as well as you would like. So, you have decided to convert them to superregional shopping centers in an effort to boost their profits. Which of the following marketing-related steps will you need to take in order to affect this transformation?
A) You will need to expand the width and length of your product mixes.
B) You will need to upgrade the architectural designs of the stores.
C) You will need to increase your marketing to value-conscious customers.
D) You will need to reduce the number of stores in the shopping center.
E) You will need to reduce your target market, and focus on a smaller geographical area.
Question 8The brave new world of IBP refers to the
a. new tools and practices now used in the marketing of brands.
b. risks taken by today's marketers in reaching cynical and alienated consumers.
c. lack of monetary restrictions on the latest advertising methods.
d. decline of advertising in favor of sponsored events.
Question 9Tiffany is a purchasing manager of computer and software equipment for her company, which employs about 350 individuals. She subscribes to PC Magazine and several other trade publications that review computer hardware and software. In addition, Tiffany is an active user of online forums and often reads reviews that other purchasing managers post about different computer models. Tiffany spends about 1-2 hours each week reviewing information through these sources before making purchasing decisions. What stage of the consumer decision process is Tiffany most likely in?
A) information search
B) problem recognition
C) evaluation of alternatives
D) purchase
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