Facts, such as a customer's income, age, gender, and zip code are examples of:
a. data.
b. information.
c. DSS.
d. push technology.
Question 2Which of the following statements about culture is false?
a. On way in which culture is handed down is through family customs.
b. Today, American culture is considered collectivistic.
c. The act of learning a culture through growing up within it is called enculturation.
d. Subcultures are smaller subsets of the larger culture with unique characteristics.
e. Consumer products are important vehicles for conveying culture to society.
Question 3Which type of research decision is trying to decide if a research project is the best use of its available funds?
a. Product decision
b. Benefits/costs decision
c. Production decision
d. Performance-monitoring decision
Question 4A sign at the university reads, Help keep this campus safe - Please keep all classroom doors locked when not in use. This is an example of a(n):
a. custom.
b. enacted norm.
c. crescive norm.
d. convention.
e. ritual.
Question 5What type of decision involves a ball-point pen company trying to decide on the color of its pens?
a. Strategic decision
b. Cross-validation decision
c. Performance-monitoring decision
d. Tactical decision
Question 6The Nike brand includes a word mark consisting of the words Nike written in red lettering written under the swish, and superimposed against a black background. Specifically, this is an example of a(n):
a. brand jingle.
b. trademark.
c. brand logo.
d. brand mark.
e. None of these choices is correct.
Question 7In deciding whether or not to conduct a research study, the fact that a decision has to be made by next Friday affects which aspect of this decision?
a. Availability of data
b. Type of decision
c. Time constraint
d. Cost-benefit ratio
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