Market segmentation for B2C relationships is enhanced by Customer Relationship Software
a. True
b. False
Question 2All of the following are attributes of an effective policy EXCEPT:
a. Action oriented
b. Concise
c. Relevant
d. Ambiguous
e. Detailed to direct behavior towards goal or objective
Question 3One on One E-Marketing cannot predict customer interactions
a. True
b. False
Question 4Advantage(s) of having policies in an organization are as follows EXCEPT:
a. Opportunity to define and clarify top management objectives
b. Means for executive management to communicate leadership and views
c. Provide guidance to employees at all levels
d. a, b & c
e. None of the choices.
Question 5Customer relation software is only a database for billing purposes
a. True
b. False
Question 6________ refers to the set of purposes, principles and rules of action that guide an organization.
a. Communication
b. Method
c. Policy
d. Operation
e. Procedure
Question 7CD-ROM stands for compact disk rite-only memory
a. True
b. False
Question 8Purchasing may use a blanket purchase order for an item or a group of items that are ordered repetitively from a supplier.
Indicate whether the statement is true or false
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