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tdd09070 tdd09070
wrote...
Posts: 329
Rep: 0 0
6 years ago
Online advertisers want to know where and why consumers go online, and how that relates to where they go offline.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

Purple Inc had recently been sued for the following reasons. The CEO had stated in a radio broadcast that Purple Inc's sunglasses were better than its rivals and that its competitors glasses was nothing but a fake piece of plastic. It had also published an article stating that its competitors glasses were fake and wouldn't be good for the customer's dog, let alone a human. The CEO of Purple Inc stated that it's competitors sun glasses is nothing but a fake piece of plastic.
  This is an example of .
 a. spam
  b. puffery
  c. appropriation
  d. slander

Question 3

_______________ is a key determinant if any organization's ability to sustain long-term profitability.
 Fill in the blank(s) with correct word

Question 4

You are selling advertising space for a local radio station. However, many of your potential advertisers use television extensively because of its creative opportunities. What advantages would your radio station offer potential advertisers that television advertising cannot match?

Question 5

Purple Inc had recently been sued for the following reasons. The CEO had stated in a radio broadcast that Purple Inc's sunglasses were better than its rivals and that its competitors glasses was nothing but a fake piece of plastic. It had also published an article stating that its competitors glasses were fake and wouldn't be good for the customer's dog, let alone a human. Purple Inc launched an advertisement displaying an image of a model of its competitors sun glasses.
  However, it had not received consent from the party to utilize the picture. This is an example of .
 a. puffery
  b. appropriation
  c. spamming
  d. libel

Question 6

____________ has profoundly influenced how services are promoted.
 Fill in the blank(s) with correct word

Question 7

An ad agency has just won a new account that wants to begin by focusing on television commercials, and then later, possibly branch into print and Internet ads. The agency's account executive, media planner, and account planner meet with the advertiser's team to review advertising options offered by various television formats. What are the four categories of basic television (excluding new and emerging formats such as Web TV and interactive TV) that they would consider?
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Replies
wrote...
6 years ago
Answer to #1

TRUE

Answer to #2

d

Answer to #3

Customer Loyalty

Answer to #4

The radio provides several advantages that the television does not. First, radio advertising offers a low absolute cost in reaching potential customers. Second, it offers better geographic selectivity than television can. The narrow transmission of local radio stations gives advertisers the best opportunity to reach well-defined geographic audiences. Third, it reaches customers at home, at work, in the car, in the backyard, in retail outlets and malls, and in other public places. The wireless and portable features of radio provide an opportunity to reach consumers that exceeds all other media. Fourth, it is a more flexible medium than television because it has short closing periods for submitting an ad. This means an advertiser can wait until close to an air date before submitting.

Answer to #5

b

Answer to #6

The Internet

Answer to #7

The four categories of basic television are network, cable, syndicated, and local formats.

Network television broadcasts programming over airwaves to affiliate stations across the United States under a contract agreement. Programming from these networks can be delivered on-air, over cable, through satellite transmission, or by mobile apps to smartphones and tablets. The method of delivery does not change the fact that advertisers can buy time within these broadcast programs to reach audiences in hundreds of markets. Estimates are that network TV reaches more than 90 percent
of U.S. households.

Cable television transmits a wide range of programming to subscribers through wires rather than over airwaves. In the United States, about 60 million basic-cable subscribers are wired for cable reception and receive dozens of channels of sports, entertainment, news, music video, and homeshopping programming. Cable's power as an ad option has grown enormously during the past decade as cable's share of the prime-time viewing audience has grown.

Syndicated television is either original programming or programming that first appeared on network TV. It is then rebroadcast on either network or cable stations with pending distribution on the Internet. Syndicated programs provide advertisers with proven programming that typically attracts a well-defined, if not enormous, audience. It includes several sub-types: off-network syndication, first-run syndication, and barter syndication.

Local television Local TV is the programming other than the network broadcast that independent stations and network affiliates offer local audiences. Completely independent stations air old movies, sitcoms, or children's programming. Network affiliates get about 90 hours of programming a week from the major networks, but they are free to air other programming beyond that provided by the network.
tdd09070 Author
wrote...
6 years ago
Extremely helpful
wrote...
6 years ago
Cool, thanks for the positive feedback
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