Public service announcements (PSAs):
a. are a type of advertising that are run by nonprofit organizations.
b. are commercial they way that ads are.
c. attempt only persuade and not to inform.
d. are not paid for like an ad.
Question 2Which of the following statements comparing services with physical goods is FALSE?
a. Services may have tangible characteristics, whereas physical goods do not have any intangible characteristics.
b. Service organizations often require much closer contact with customers than is commonly found in manufacturing organizations.
c. It is often more difficult to standardize the quality of a service performance than it is to standardize the manufacturing of physical goods.
d. The marketing of services and physical goods can be greatly influenced by external environmental forces.
e. All of these comparisons between services and goods are false.
Question 3How many phases are included in the Franchise PERT Chart?
a. 3
b. 4
c. 6
d. 8
Question 4It is easy to standardize service quality.
Indicate whether the statement is true or false
Question 5Effective transformational ads connect the experience of the advertisement so closely with the brand experience that consumers cannot help but think of material from the ads when they think of the brand.
a. True
b. False
Indicate whether the statement is true or false
Question 6KidsCause, a metropolitan outreach organization that collects and donates toys for needy children, buys airtime on WXXY (a local TV station) to promote its annual toy collection. Amazing Ads, a local ad agency, shoots the video and produces a 30-second commercial and Downtown Deli donates sandwiches for volunteers on the days that KidsCause collects, wraps, and distributes toys. In this promotional effort, who is the client?
a. Amazing Ads
b. Downtown Deli
c. WXXY
d. KidsCause
Question 7Which of the following statements about services is FALSE?
a. It is often not possible for customers to examine a service before it is performed.
b. Customers often help create the service that they are consuming.
c. The opportunity to generate revenue from a service performance disappears when some of the service provider's production capacity is not used during the service encounter.
d. There is little chance to correct a faulty service before it reaches the customer.
e. Customers often tend to feel less risk when purchasing a service compared to a physical good.
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