Which of the following is a device providing a range of values that correspond to different characteristics or amounts of a characteristic exhibited in observing a concept?
a. operations
b. reliability
c. sensitivity
d. scale
Question 2Which of the following is catered to when the marketing mix is designed to deliver a good or service to prospective buyers to meet their expectations, desires, and wants above and beyond competitor offerings?
a. customer needs c. customer expectations
b. customer prospects d. None of the above
Question 3Researchers measure concepts through a process known as _____.
a. summation
b. operationalization
c. assessment
d. matching
Question 4A ______ is the interrelated class of brands or products whose relations of substitution and competition are powerful enough so that the sales of each are strongly influenced by the sales of the other.
a. market c. segment
b. target d. None of the above
Question 5_____ is the process of identifying scale devices that correspond to properties of a concept involved in a research process.
a. Conceptualization
b. Conversion
c. Correspondence
d. Operationalization
Question 6A _____ is the group of people with needs to satisfy, the money to spend, and the willingness to spend it.
a. market c. segment
b. target d. None of the above.
Question 7A(n) _____ is a generalized idea that represents something of identifiable and distinct meaning.
a. scale
b. concept
c. operant
d. measure
Question 8A _____ is an aggregate demand by potential buyers of a service or product.
a. market c. segment
b. target d. None of the above.
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