Which of the following is not a positioning technique?

Which of the following is not a positioning technique?
a. product attribute c. customer benefits
b. intangible factor d. All of the above are positioning techniques.

Question 2

An attribute is a single characteristic or fundamental feature of an object, person, situation, or issue.

Indicate whether the statement is true or false

Question 3

Positioning along a price facet of the market is which of the following?
a. placing focus c. product focus
b. pricing focus d. promotional focus

Question 4

Interval scales are considered continuous when five or more categories are used.

Indicate whether the statement is true or false

Question 5

Which of the following is positioning the brand by associating the brand with an image dealing with a specific product characteristic such as product quality?
a. product focus c. placing focus
b. product differentiation d. None of the above.

Question 6

Continuous measures are those assigning values anywhere along some scale range in a place that corresponds to the intensity of some concept.

Indicate whether the statement is true or false

Question 7

Promoting a specific facet of the product is which of the following?
a. product focus c. price focus
b. product differentiation d. None of the above

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Which of the following is not a positioning technique?

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