Which of the following is not a positioning technique?
a. product attribute c. customer benefits
b. intangible factor d. All of the above are positioning techniques.
Question 2An attribute is a single characteristic or fundamental feature of an object, person, situation, or issue.
Indicate whether the statement is true or false
Question 3Positioning along a price facet of the market is which of the following?
a. placing focus c. product focus
b. pricing focus d. promotional focus
Question 4Interval scales are considered continuous when five or more categories are used.
Indicate whether the statement is true or false
Question 5Which of the following is positioning the brand by associating the brand with an image dealing with a specific product characteristic such as product quality?
a. product focus c. placing focus
b. product differentiation d. None of the above.
Question 6Continuous measures are those assigning values anywhere along some scale range in a place that corresponds to the intensity of some concept.
Indicate whether the statement is true or false
Question 7Promoting a specific facet of the product is which of the following?
a. product focus c. price focus
b. product differentiation d. None of the above
Quick Reply
