How many SBUs does General Electric have?
a. 9 c. 29
b. 19 d. 49
Question 2A researcher is conducting an experiment in which one group of people is exposed to an advertisement and another group is exposed to another advertisement. He is examining the effect of headline font sizes on consumers' attitude toward the brand advertised. The participants in this experimental research are referred to as _____.
a. respondents
b. elements
c. factorials
d. subjects
Question 3_____ innovation takes existing technologies into new markets to serve new purposes.
a. Process
b. Disruptive
c. Application
d. Product
Question 4In Bayesian analysis, guesses follow a rigorous process called
a. latent Monte Carlo c. Heckman chain Monte Carlo
b. Markov chain Monte Carlo d. hierarchical Markov estimation
Question 5Which type of analysis attempts to predict a categorical dependent variable?
a. factor analysis
b. discriminant analysis
c. regression analysis
d. linear analysis
Question 6Strategic business unit is synonymous with which of the following?
a. product/tactic c. market/objective
b. product/market d. target/market
Question 7The sampling units in experiments are referred to as ____.
a. conditions
b. effects
c. subjects
d. parameters
Question 8_____ innovation gets a great deal of attention and has its roots in technological discontinuities.
a. Process
b. Disruptive
c. Application
d. Product
Question 9With _______________, there is no search for the best parameter values, but instead guesses are made about the value of each parameter repetitively to arrive at a solution.
a. Bayesian estimation c. latent model estimation
b. the Heckman model d. parsimonious modeling
Question 10If the analysis predicts several continuous dependent variables with several categorical independent variables, the appropriate statistical technique is _____.
a. multiple regression
b. multiple discriminant analysis
c. conjoint analysis
d. MANOVA
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