Cultural differences have very little impact on the way social media are used around the world.
Indicate whether the statement is true or false
Question 2Compare and contrast door-to-door personal interviews with telephone interviews with respect to speed of data collection, geographic flexibility, respondent cooperation, and questionnaire length.
Question 3All of the following of real-world uses of discriminant analysis except
a. distinguishing known groups of a dependent variable
b. determining the underlying structure of a set of variables
c. determining which input variables are most important to prediction
d. classifying new customers
Question 4The square of the correlation coefficient indicates the part of the total variance of dependent variable that can be accounted for by the independent variable.
Indicate whether the statement is true or false
Question 5Which of the following refers to a list of customers developed and maintained in house by the company that is marketing the products or services?
a. inside list c. interm list
b. internal list d. house list
Question 6Offering coupons online increases the costs of development, distribution, and database creation.
Indicate whether the statement is true or false
Question 7Explain how response rates are determined for surveys and discuss ways to increase response rates for mail surveys.
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