In factor analysis, the object of the initial extraction is to
a. develop weights for each variable
b. find a set of factors that are linear combinations of the variables in the correlation matrix
c. rotate the factors so that they will be uncorrelated with one another
d. rotate the factors so they can become correlated with one another
Question 2The formula for determining the degrees of freedom for a chi-square test is ______.
Fill in the blank(s) with correct word
Question 3Which of the following refers to electronic publications that offer a complete enumeration of items offered by a firm or cause and are arranged systematically with descriptive details regarding these items?
a. email c. e-catalogs
b. e-newsletters d. instant messages
Question 4International inventories can be used by the international corporation as a strategic tool in dealing with currency valuation changes or in hedging against inflation. Which of the following statements is true?
a. By decreasing inventories before an imminent devaluation of a currency instead of holding cash, a corporation may reduce its exposure to devaluation losses.
b. In the case of high inflation, holding small inventories provides an important inflation hedge.
c. If an increase in tax payments outweighs the hedging benefits to a corporation, the firm needs to increase inventories before devaluation occurs.
d. The international inventory manager must balance the cost of maintaining high levels of inventories with the benefits accruing to the firm from hedging against inflation or devaluation.
Question 5All of the following are advantages of Internet surveys EXCEPT _____.
a. random sampling
b. speed
c. visual appeal
d. accurate real-time data capture
Question 6Factor analysis uses three steps in arriving at a solution. The first step is to
a. develop a set of correlations between all combinations of variables
b. sort the data by cases from lowest to highest
c. determine the optimum number of factors to explain the variables
d. rotate the factors
Question 7The ______ test studies the significance of a contingency table.
Fill in the blank(s) with correct word
Question 8Which of the following refers to electronic publications (usually small in relative size to a full publication) containing news of interest chiefly to a special group or community?
a. email c. e-catalogs
b. e-newsletters d. instant messages
Question 9Which of the following is true about order cycle time?
a. In domestic marketing, the order cycle is frequently longer than in international business.
b. Order transmission times remain the same internationally irrespective of the mode of communication used.
c. The international marketer should attempt to increase the consistency without an increase in total costs.
d. The international marketer should attempt to increase order cycle time without an increase in total costs.
Question 10Susan completed a self-administered questionnaire on what attributes make up a good manager posted at Zoomerang.com. What type of survey did Susan complete?
a. Internet survey
b. mixed-mode survey
c. computer-assisted interactive survey
d. networked survey
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