In corporate advertising, which of the following is not mentioned?
a. selling of a company name c. selling of a company product
b. selling of a company reputation d. selling of a company personnel
Question 2Which of the following is an argument in favor of the participation of exporters in a trade show?
a. Due to the availability of resources, there is no difficulty in choosing the appropriate trade fairs for participation.
b. The low costs associated with trade shows enable exporters to reach a sizable number of sales prospects in a brief time period.
c. There is a constant level of coordination among larger exporters with multiple divisions.
d. The opportunity to find an intermediary may be one of the best reasons to attend a trade show.
Question 3Which of the following can be the target of survey research techniques?
a. wholesalers
b. employees
c. consumers
d. all of these choices
Question 4To determine if there is a relationship between two nominal variables, researchers would use
a. simple regression
b. cross-tabulation and chi-square test on the two variables being independent
c. cross-tabulation and relative frequencies of independent variables
d. bivariate regression
Question 5Nonparametric statistics are based on the assumption that the data in the study are drawn from a population with a normal (bell-shaped) distribution and/or normal sampling distribution.
Indicate whether the statement is true or false
Question 6Corporate advertising promotes all of the following except the _____ of the company.
a. product c. personnel
b. image d. reputation
Question 7Which of the following is a sales promotion activity directed at intermediaries?
a. Couponing
b. Cooperative advertising
c. Premiums
d. Cents-off packs
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