Importance-performance analysis is another name for quadrant analysis.
Indicate whether the statement is true or false
Question 2Which of the following is the geographic area over which a local television station holds domination?
a. area of leading influence c. area of direct influence
b. area of broad influence d. area of dominant influence
Question 3Deregulation results in decreased competitive activity.
Indicate whether the statement is true or false
Question 4Secondary data can be bought and sold like other products.
Indicate whether the statement is true or false
Question 5The variance of the sample consisting of the values 2, 4, 6, 8, 10 is
a. 6 c. 10
b. 8 d. 12
Question 6When a third variable inserted into the analysis changes the results when two other variables were studied previously, this third variable is called a moderator variable.
Indicate whether the statement is true or false
Question 7Which of the following is a focused television buy versus the wider broadcast from traditional television outlets?
a. themecasting c. narrowcasting
b. targetcasting d. selectivecasting
Question 8A trade surplus occurs if imports are greater than exports.
Indicate whether the statement is true or false
Question 9An organization's accounting system is a useful source of internal secondary data.
Indicate whether the statement is true or false
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