For consumer goods research, the focus group should be a. 4 or 5 individuals c. between 8 and 12 ...

For consumer goods research, the focus group should be
a. 4 or 5 individuals c. between 8 and 12 individuals
b. 6 or 7 individuals d. between 13 and 15 individuals

Question 2

An interview technique that tries to draw deeper and more elaborate explanations from the discussion is called _____.
a. probing
b. peeling
c. immersion
d. ethnography

Question 3

Normally, interviewers should be healthy, outgoing, and well groomed and tailored.

Indicate whether the statement is true or false

Question 4

All of the following are factors for external situational analysis except
a. the competition c. the environment
b. the market d. the past promotional messages

Question 5

Strategic alliances are arrangements between two or more companies with different types of business objectives.

Indicate whether the statement is true or false

Question 6

Focus groups can be used for all of the following except
a. to eliminate extraneous variables
b. to understand emotional reactions to brands
c. to interpret previously obtained quantitative results
d. to generate ideas for new creative concepts

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For consumer goods research, the focus group should be a. 4 or 5 individuals c. between 8 and 12 ...

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