Informative is a strategy on what level?
a. systems c. marketing
b. corporate d. marketing communications
Question 2A major reason that firms are reluctant to engage in international marketing activities is the:
a. lack of investors in international markets.
b. lack of sensitivity to differences in consumer tastes and preferences.
c. absence of profitable opportunities.
d. lack of distributors in international markets.
Question 3A(n) _____ refers to a situation in which one chooses from alternative courses of actions, each with different ethical implications.
Fill in the blank(s) with correct word
Question 4Which of the following statements comparing laboratory environments to field studies is false?
a. Laboratory environments provide the researcher with maximum control over possible confounding variables.
b. Laboratory environments are generally less expensive than field studies.
c. The complex nature of laboratory experiments means that they require more time to conduct than field studies.
d. The laboratory environment provides greater internal validity than do field studies.
Question 5The formula below is used to calculate the _______ .
a. mode of a sample
b. median of a sample
c. sample mean
d. range of a sample
Question 6Cost leadership is a strategy on what level?
a. systems c. marketing
b. corporate d. marketing communications
Question 7Which of the following is true of marketing research?
a. Marketing research can take place in a void.
b. Marketing research is the link between marketer and market without which marketing cannot function.
c. Marketing research highlights the roles of bias, emotions, and subjective judgment.
d. Marketing research can take place even without a business purpose.
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