For many research projects, measurement error can be substantially greater than sampling error, particularly when measurement involves subjective consumer information such as attitudes, preferences, and intentions.
Indicate whether the statement is true or false
Question 2You have been asked to conduct a study among business owners in Brazil using a questionnaire that was previously administered in another study of business owners in the United States. The survey will be administered in Portuguese, the language spoken by the business owners in Brazil. Describe what you should do before administering the questionnaire in Brazil.
Question 3Describe the characteristics of image integration.
Question 4Industrial buyers are strongly influenced by globalization.
Indicate whether the statement is true or false
Question 5The proposed cause which the researcher controls by manipulating its value in an experiment is referred to as a(n) _____.
a. experimental variable
b. dependent variable
c. endogenous variable
d. concomitant variable
Question 6Technology has changed the way marketing research is now conducted. Discuss specifically the changes spurred by the proliferation of scanner data.
Question 7Discuss layout issues with respect to Internet questionnaires, the tools used to assist respondents' navigation through the survey, and the alternative ways of displaying questions.
Question 8What are the seven levels of IMC development?