Which of the following countries is part of the Group of Seven?
a. Italy
b. Russia
c. China
d. Brazil
Question 2The process of identifying the actual measurement scales to asses the variables of interest is known as operationalizing.
Indicate whether the statement is true or false
Question 3An example of an opportunity would be
a. an ad campaign was not as effective as forecasted
b. a hotel experiences a decline in revenues
c. a competitor has more effective advertising
d. consumer preferences for snack foods shifted to products free of wheat gluten
Question 4A fixed-alternative question is better than an open-ended question because it reduces the possibility of respondents giving socially-desirable answers.
Indicate whether the statement is true or false
Question 5Statistics can be used to prove that a research hypothesis is true.
Indicate whether the statement is true or false
Question 6The Group of Five refer to:
a. the leading money managers who regulate worldwide currency rates.
b. money, markets, media, message, and methodology.
c. the major industrialized countries of the world.
d. Saudi Arabia, South Africa, South Korea, Russia, and Indonesia.
Question 7An example of a problem would be
a. market share has declined by 3 percent since last year
b. brand awareness has declined by 5 percent
c. the advertising campaigns used over the last year have been less effective
d. all of the above
Question 8Fixed-alternative questions require more interviewer skill to administer than open-ended response questions.
Indicate whether the statement is true or false
Question 9The assessment of a foreign market environment should start with:
a. a monetary analysis of the host country's currency volatility.
b. the evaluation of economic variables relating to the size and nature of the market.
c. a focus on providing local solutions.
d. an expert analysis of the physical resources available.
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