The main reason that Starbucks was able to have the main share of coffeehouses in the world is just ...

The main reason that Starbucks was able to have the main share of coffeehouses in the world is just two decades is that they:
 a. were the only coffeehouse to offer premium coffee during extended hours.
  b. used tangible resources to provide their product.
  c. capitalized on the economic climate at the most opportune time.
  d. continually expanded their stores at the expense of customer service.
  e. successfully applied their knowledge and skills to better serve customers.

Question 2

The increasing divorce rate is bad for retailers as singles stimulate lower retail sales, especially for durable, household goods.
 
 Indicate whether the statement is true or false

Question 3

A power center typically has an anchor ratio of:
 a. 30-50.
  b. 40-60.
  c. 50-70.
  d. 75-90.
  e. 90-100.

Question 4

When making a pricing decision, what other factors should a retailer consider?

Question 5

The three primary forms of providing service are:
 a. in person, via telephone, via Internet.
  b. professionally, effectively, consistently.
  c. openly, honestly, directly.
  d. direct, via a good, via education.
  e. courteous, kind, accepting.

Question 6

When retailers use education to segment the marketplace, they often over look millions of Americans over age 25 who have some college experience but no degree.
 
 Indicate whether the statement is true or false

Question 7

A neighborhood shopping center generally has a primary trade area of:
 a. 1 mile.
  b. 3 miles.
  c. 8 miles.
  d. 15 miles.
  e. 25 miles.

Question 8

The maintained markup percentage equals the retailer's initial markup percentage minus its reduction percentage multiplied by 100 percent minus its initial markup percentage.
 
 Indicate whether the statement is true or false