The IHIP characteristics refers to services that are:
a. intangible, heterogeneous, inseparable and performance based.
b. ineffective, heterogeneous, inseparable and performance based.
c. intangible, homogeneous, inseparable and performance based.
d. ineffective, homogeneous, inseparable and perishable.
e. intangible, heterogeneous, inseparable and perishable.
Question 2College-educated consumers are more alert to price, quality and advertised claims than other workers of the same age and income level.
Indicate whether the statement is true or false
Question 3_____ centers are primarily general merchandise and convenience that range from 100,000- 350,000 square feet. They may include discount department stores, supermarkets, and home improvement stores.
a. Neighborhood
b. Regional
c. Fashion/Specialty
d. Outlet
e. Community
Question 4A rule of thumb for markdowns is that prices should be marked down at least 20 percent in order for the consumer to notice.
Indicate whether the statement is true or false
Question 5The application of knowledge and skills through deeds, processes, and performances for the benefit of another is known as:
a. marketing.
b. service.
c. community based retailing.
d. social networking.
e. performance based retailing.
Question 6Chain stores have an advantage over locally owned, non-chain retailers in that as Americans move more often, and they are more likely to shop at the national chains with whose names they are familiar.
Indicate whether the statement is true or false
Question 7One of the major advantages of shopping centers is that they have:
a. cooperative planning and sharing of common costs.
b. cheap rents.
c. flexible store hours for tenants.
d. freedom to set promotion programs without concern for other tenants in the center.
e. very little congestion.
Question 8Markdowns are always the result of buyer errors.
Indicate whether the statement is true or false
Question 9In order to achieve retail success, which of the following should be your primary focus?
a. Pricing.
b. Promotion.
c. Buying.
d. Customers.
e. Distribution.
Question 10The average American is more likely to move than someone in England or France.
Indicate whether the statement is true or false
Quick Reply
