Depth is the average number of SKUs within each brand of the merchandise line.
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Question 2A good retail salesperson should spend an equal amount of time on all five steps of the retail selling process.
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Question 3Superior planning can enable retailers to offset some of the advantages their competition may have, such as a better location.
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Question 4Dual distribution occurs when a manufacturer sells to independent retailers and also through its own retail outlets.
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Question 5In the compensatory choice model, shoppers compare products based only on certain key attributes.
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Question 6Supermarkets usually seek to highlight breadth in their inventories.
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Question 7Prospecting is the process of attempting to locate and identify potential customers.
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Question 8As a general rule, retailers should strive for a financial leverage of:
a. 1.0 to 2.0 times.
b. 2.0 to 3.0 times.
c. 3.0 to 4.0 times.
d. 4.0 to 5.0 times.
e. 5.0 to 6.0 times.
Question 9Perceptual incongruity occurs when achieving the goals of either the supplier or the retailer would hamper the performance of the other.
Indicate whether the statement is true or false
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