Customers with intense and impatient personalities are characterized as:
a. sociable.
b. defensive.
c. interrupters.
d. indecisive
e. impulsive.
Question 2Given the financial pressure facing today's retailers, creativity is no longer a prerequisite for success in retailing.
Indicate whether the statement is true or false
Question 3Identify the correct statement about quick response (QR) systems.
a. They are developed by conventional channel members.
b. They are also known as SKU systems.
c. These systems are different despite the similar names adopted by various retail industries.
d. They are designed to obtain real-time information on consumers' actions by capturing ECR data at point-of-purchase terminals.
e. The information obtained is used to develop new or modified products, manage channel-wide inventory levels, and lower total channel costs.
Question 4Studies of new product development have found that fewer than 1 percent of original ideas become commercial successes.
Indicate whether the statement is true or false
Question 5When retailers believe that it is necessary to have a given level of inventory available at all times, they will likely use the _____ method for inventory management.
a. basic trade
b. basic stock
c. weeks' supply
d. percentage-variation
e. stock-to-sales
Question 6The salesperson may present convincing arguments for considering a number of criteria when the customer has:
a. explicit choice criteria.
b. well-defined choice criteria.
c. no active product choice criteria.
d. inadequate or vague choice criteria.
e. choice criteria in conflict.
Question 7Career progression in retailing is typically slow.
Indicate whether the statement is true or false
Question 8Vertical marketing channels attempt to:
a. increase channel effectiveness but not channel efficiency.
b. minimize the suboptimization of the channel.
c. increase channel efficiency while minimizing channel effectiveness.
d. maximize the suboptimization of the channel.
e. coordinate activities among retailers.
Question 9The European Union is one example of an international Internet standards body.
Indicate whether the statement is true or false
Question 10The _____ method of merchandise planning requires that, in addition to a base stock level, there will be a variable amount of inventory that will increase or decrease at the beginning of each sales period.
a. base level
b. base BOM contribution
c. basic stock
d. stock-to-sales
e. average stock
Quick Reply
