Because all retailers are able to buy from the same vendors, merchandise alone does not make a store exciting. Therefore, in-store happenings, such as a sales promotion, must be used to generate excitement.
Indicate whether the statement is true or false
Question 2Retailing accounts for 20 percent of the worldwide labor force.
Indicate whether the statement is true or false
Question 3Technological integration in retailing can be viewed under the areas of supply chain management, customer management, and customer satisfaction.
Indicate whether the statement is true or false
Question 4Which of the following is the most direct method for measuring the strength of an online community?
a. web log analysis
b. email campaigns
c. usage patterns
d. database marketing
Question 5Operating expenses include rent, wages, utilities, depreciation, and insurance.
Indicate whether the statement is true or false
Question 6Sales promotion tools are excellent demand generators.
Indicate whether the statement is true or false
Question 7Change is truly the driving force behind retailing.
Indicate whether the statement is true or false
Question 8Germany remains the world's largest consumer market.
Indicate whether the statement is true or false
Question 9Which of the following steps can solve problems of inappropriate or offensive real-time content in online communities?
a. peer review
b. authentication
c. editing
d. fees
Question 10Operating expenses are those expenses that the retailer incurs in the operation of the business, other than the cost of goods sold.
Indicate whether the statement is true or false
Question 11Advertising efficiency is concerned with the extent to which an ad has produced the desired result.
Indicate whether the statement is true or false
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