The early exit of many e-tailers was the result of the Internet being overstored given the demand at ...

The early exit of many e-tailers was the result of the Internet being overstored given the demand at the time, as well as many e-tailers' inability to control back-office costs.
 
 Indicate whether the statement is true or false

Question 2

Each of the following presents an opportunity for personalization EXCEPT:
 a. the product
  b. the web site
  c. the customer message
  d. the purchase price

Question 3

When physical inventory value exceeds book inventory value a retailer is said to have:
 a. excess profits.
  b. shortages.
  c. overages.
  d. markups.
  e. inventory gains.

Question 4

Institutional advertising is an attempt by the retailer to gain long-term benefits by selling the store itself rather than the merchandise in it.
 
 Indicate whether the statement is true or false

Question 5

If a retailer has a 25 percent gross-margin percentage, how much will be generated in gross-margin dollars for each 100 of sales?
 a. 25.00
  b. 75.00
  c. 2.50
  d. 4.50
  e. 7.50

Question 6

Competition is most intense in understored markets since many retailers are operating in stores too small to carry all the merchandise demanded by customers.
 
 Indicate whether the statement is true or false

Question 7

Personalization has the greatest competitive advantage when it is backed by company dedication to what?
 a. Customer-relating capabilities
  b. Customer-enhancing products
  c. Customer-driven tools
  d. Customer-improving performance

Question 8

_____ are the dollar amount by which a physical inventory value is smaller than the value that the book inventory records indicate.
 a. Inventory reductions
  b. Discounts to cost
  c. Cost allocations
  d. Shortages
  e. Overages