Which of the following statements about private label brands is false?
a. Private labels allow the retailer to control the costs associated with developing, making, sourcing, and promoting the label.
b. Private labels are advertised in the newspaper as brands and are heavily promoted in stores.
c. Private label brands are usually sold at lower prices than manufacturer's brands.
d. Private label brands have been successful in the grocery industry, while failing in most other retail sectors.
e. Some retailers can't use private labels unless they are part of a buying group.
Question 2While most price decisions are directed at influencing demand, the retailer's use of nonprice strategies seldom seeks to increase demand.
Indicate whether the statement is true or false
Question 3A checking account service that sends the account holder an email alert in case of an overdraft is an example of which of the following?
a. total product
b. augmented product
c. core product
d. protected product
Question 4Your have just calculated the cost complement. Under the retail method of inventory valuation, what do you do next?
a. Determine planned sales
b. Calculate reductions from retail value
c. Convert adjusted retail book inventory to cost
d. Determine planned purchases at cost
e. Determine the cost complement's inverse
Question 5The promotion objectives of retailers and their channel partners are always in harmony.
Indicate whether the statement is true or false
Question 6A channel captain:
a. is a retailer that carries a large amount of merchandise in the marketing channel at good prices.
b. helps the customer gets needed information in the store and then orders it online for a lower price and to avoid paying state sales tax.
c. is the institution in the marketing channel that is able to plan for and get other channel institutions to engage in activities they might not otherwise engage in.
d. provides information on the structure of retail competition.
e. is a retailer that develops its own brand name and contracts with a manufacturer to produce the product with the retailer's brand.
Question 7Private label branding is an example of using nonprice competition to achieve a protected niche.
Indicate whether the statement is true or false
Question 8All products and services, according to the marketing researcher Theodore Levitt, are combinations of features and __________.
a. possibilities
b. personalization
c. pricing
d. promise
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