Russian dominance in the former Soviet Union led to the use of the Russian language in many countries in Europe and Asia. In which of the following countries has Russian never been used?
a. Estonia
b. Lithuania
c. Turkmenistan
d. Russian has been used in all the above countries
Question 2Which of the following is TRUE?
a. Marketing research companies only provide syndicated research.
b. Marketing research began to grow when firms could no longer sell all they could produce.
c. Marketing research for retail is tailored specifically for the company, and is therefore always conducted in-house.
d. Marketing research is dominated by international, especially European firms, and is has only a minor collection of firms in the United States.
e. All of the above are true.
Question 3Moving expatriates from one subsidiary to another will offer valuable exchange in information to be used as input into the control function.
Indicate whether the statement is true or false
Question 4In the context of role acquisition, feedback from others that tells us whether we are fulfilling a role correctly is known as _____.
A) reflexive evaluation
B) ethnic identification
C) symbol communication
D) symbol reinforcement
E) marketing implication
Question 5A history of dominance by one nation in a region often leads to shared
a. cultural elements c. natural resources
b. currencies d. None of the above is true.
Question 6Which of the following currently uses market research?
a. Retail companies
b. Political institutions
c. Religious organizations
d. Not-for-profit institutions
e. All of the above
Question 7Rotating managers to different assignments often causes frustration for the manager and does not allow him/her time to develop regional expertise.
Indicate whether the statement is true or false
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