Because point-of-purchase displays don't rely on words, they do not need adaptation across markets.
Indicate whether the statement is true or false
Question 2When consumers are highly motivated to learn, the top dog can encourage consumers not to acquire new information, which is called _____.
A) infill of information
B) creating a temporary framework
C) agenda regeneration
D) blocking exposure to evidence
E) hurdles to experience
Question 3A/An _____ is an integrated collection of computer files capable of storing operational data essential for managing a department.
a. EDI system
b. e-catalog
c. database
d. e-sourcing system
e. None of the above.
Question 4An important outcome of the transition of the former Eastern Bloc countries to a market economy is:
a. increasing forced domestication policies
b. increased product development costs
c. decreased foreign direct investment
d. deregulation and privatization of former government monopolies
Question 5In the Netherlands, Albert Heijn is the grocery store where multinationals offer their new products and attempt to initiate consumer trial.
Indicate whether the statement is true or false
Question 6_____ are advantageous to top dogs because consumers will simply confirm existing beliefs and expectations and be overconfident, particularly when the motivation to learn is low.
A) Avoidance biases
B) Limitations to learning
C) Withdrawal symptoms
D) Bad product experiences
E) Ambiguity biases
Question 7All of the following are examples of the primary business processes around which an ERP system is designed except _____.
a. selling a product or service
b. making a product
c. buying a product
d. determining where to locate warehouse facilities
e. costing, paying the bills, and collecting
Question 8The improved telecommunications in Burundi is an example of:
a. infrastructure improvements c. experience transfers
b. economic growth d. an entry barrier
Question 9The European Union has created an environment in which sales promotions can be standardized in continental Europe and the United Kingdom.
Indicate whether the statement is true or false
Question 10When evidence is ambiguous, confirmation bias and overconfidence can lead consumers to:
A) avoid both negative and highly diagnostic information.
B) disconfirm prior beliefs instantly without analysis.
C) switch between brands and type of products rapidly.
D) recall highly vivid information.
E) avoid marketing stimulus.