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Marwei Marwei
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6 years ago
Because point-of-purchase displays don't rely on words, they do not need adaptation across markets.
 
 Indicate whether the statement is true or false

Question 2

When consumers are highly motivated to learn, the top dog can encourage consumers not to acquire new information, which is called _____.
 A) infill of information
  B) creating a temporary framework
  C) agenda regeneration
  D) blocking exposure to evidence
  E) hurdles to experience

Question 3

A/An _____ is an integrated collection of computer files capable of storing operational data essential for managing a department.
 a. EDI system
 b. e-catalog
 c. database
 d. e-sourcing system
 e. None of the above.

Question 4

An important outcome of the transition of the former Eastern Bloc countries to a market economy is:
 a. increasing forced domestication policies
  b. increased product development costs
  c. decreased foreign direct investment
  d. deregulation and privatization of former government monopolies

Question 5

In the Netherlands, Albert Heijn is the grocery store where multinationals offer their new products and attempt to initiate consumer trial.
 
 Indicate whether the statement is true or false

Question 6

_____ are advantageous to top dogs because consumers will simply confirm existing beliefs and expectations and be overconfident, particularly when the motivation to learn is low.
 A) Avoidance biases
  B) Limitations to learning
  C) Withdrawal symptoms
  D) Bad product experiences
  E) Ambiguity biases

Question 7

All of the following are examples of the primary business processes around which an ERP system is designed except _____.
 a. selling a product or service
 b. making a product
 c. buying a product
 d. determining where to locate warehouse facilities
 e. costing, paying the bills, and collecting

Question 8

The improved telecommunications in Burundi is an example of:
 a. infrastructure improvements c. experience transfers
  b. economic growth d. an entry barrier

Question 9

The European Union has created an environment in which sales promotions can be standardized in continental Europe and the United Kingdom.
 
 Indicate whether the statement is true or false

Question 10

When evidence is ambiguous, confirmation bias and overconfidence can lead consumers to:
 A) avoid both negative and highly diagnostic information.
  B) disconfirm prior beliefs instantly without analysis.
  C) switch between brands and type of products rapidly.
  D) recall highly vivid information.
  E) avoid marketing stimulus.
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Replies
wrote...
6 years ago
Answer to #1

F
Even point-of-purchase displays need some adaptation. Smirnoff Vodka finds that in South Africa townships, posters bleach in the sun and rain and metal advertising plates often disappear from the walls to be used as roofs.

Answer to #2

D

Answer to #3

c

Answer to #4

D
While risk still exists, the trend is toward foreign direct investment and away from forced domestication in many of the countries from the former Eastern Bloc. The increased product development costs is unrelated to the question. The text explicitly states that an outcome is deregulation and privatization.

Answer to #5

T
In the Netherlands, Albert Heijn is the grocery store where multinationals offer their new products and attempt to initiate consumer trial. The store, part of the Royal Ahold retail conglomerate, offers quality products aimed at the middle and upper-middle class.

Answer to #6

B

Answer to #7

b

Answer to #8

A
Today, a telephone connection to Burundi would be done via satellite, at a significantly lower cost than previously, when it was handled via cable. This is an example of an infrastructure improvement.

Answer to #9

F
Even in the European market, different strategies are likely to be used in the U.K. than in continental Europe. For example, PepsiCo included in its Walker and Lays chips Star Wars characters in continental Europe, while, in the U.K., the same promotion offered consumers a chance to win a Jar Jar toy through an in-pack scratch card.

Answer to #10

A
Marwei Author
wrote...
6 years ago
I sincerely appreciate your time, great answers!
wrote...
6 years ago
Thank you for commenting back, let us know if you need anything else pertaining to this...
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