_____ is the easy recognition of a well-known brand.
A) Brand equity
B) Brand familiarity
C) Brand seeking
D) Brand loyalty
E) Brand coherence
Question 2Users must be able to extract from databases the information they need to make better supply chain decisions.
a. True
b. False
Indicate whether the statement is true or false
Question 3A main driver of international expansion is a firm's attempt to prolong the life cycle of its products.
Indicate whether the statement is true or false
Question 4In the Latin American market, advertisers use ____________________ and ____________________ to communicate with consumers.
Fill in the blank(s) with correct word
Question 5Mel recently started following a healthy diet and has promised his nutritionist that he is going to eat only healthy food. On his way back home from work one day, he notices a new fast food restaurant. He decides to enter the restaurant to just have a look at the menu but ends up buying a large pizza. This is an example of:
A) affect.
B) intermediate consumption.
C) variety seeking.
D) impulse purchase.
E) symbolic consumption.
Question 6Facing increased cost pressure, organizations rely more on people to replace systems.
a. True
b. False
Indicate whether the statement is true or false
Question 7Although the product life cycle is an important marketing consideration in domestic marketing, it has little affect on the international expansion of a firm.
Indicate whether the statement is true or false
Question 8Companies have as options hiring ____________________ advertising agencies, ____________________ advertising agencies, or ____________________ advertising agencies implementing international agency messages.
Fill in the blank(s) with correct word
Question 9Jason likes to drink a particular brand of soda and has been drinking that brand of soda for the last ten years. Lately, one of the newer brands has been gaining popularity and he wants to switch to that brand. In the context of marketing and consumer behavior, this phenomenon is referred to as _____.
A) indirect consumption
B) hedonic consumption
C) variety seeking
D) impulse purchase
E) symbolic consumption
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