An out-of-stock condition could force consumers to break a habit because:
A) of a positive brand impression on them.
B) they forget about the brand message.
C) they are able to process fewer brand associations.
D) they are resistant to switching brands.
E) of a lack of affective processing in them.
Question 2_____ can be defined as that amount of an organization's total procurement budget that is purchased from unauthorized sources.
a. Indirect spend
b. Direct spend
c. PBL
d. E-commerce
e. Maverick spend
Question 3McDonald's has been successful because of its ethnocentric philosophy.
Indicate whether the statement is true or false
Question 4Companies use the _________________________ to communicate with the international consumer about their products and services.
Fill in the blank(s) with correct word
Question 5A company decided to move all its products to the end of every aisle in a supermarket. Over a period of time, the company observed that the sale of its products increased exponentially. This is an example of marketers attempting to:
A) shape buyers' habits.
B) capture the habitual buyer's attention.
C) reinforce purchasing behavior.
D) punish incorrect purchase behavior.
E) utilize the strength of brand associations to promote products.
Question 6A/An _____ system provides status alerts, via e-mail, fax, pager, and so on, to a buyer or salesperson that a particular shipment has been delayed and that this may affect other entities in the supply chain.
a. event-based
b. MRP
c. ERP
d. DRP
e. None of the above.
Question 7The objective of a geocentric company is most often to achieve a position as a low-cost manufacturer and marketer of its product line.
Indicate whether the statement is true or false
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