Service retailers, as opposed to tangible goods retailers, need to recognize all of the following except:
a. Profit after labor costs replaces gross margin as a key financial measure.
b. Personal selling often will be needed.
c. Exact prices can be quoted to customers.
d. Adjustment policies are needed since returns are not possible.
e. Supervisors must be able to assess the quality of service that is provided to customers.
Question 2English requires more air time for broadcast advertising.
Indicate whether the statement is true or false
Question 3Nancy plans to purchase a new car. She has planned a holiday and hence wants to buy the car at the earliest. To make a quick decision, she first dismisses all the cars that do not have a rear-view camera. In this scenario, Nancy's attitude toward the car purchase exemplifies the _____.
A) spiral model
B) conjunctive model
C) expectancy model
D) value-based model
E) intractable model
Question 4The greatest competition between domestic transportation modes involves rail and motor carriers.
a. True
b. False
Indicate whether the statement is true or false
Question 5The salvage value of unsold services is:
a. Equivalent to the salvage value of products.
b. Dependent upon the type of service.
c. Dependent upon the accounting practices of the firm.
d. Zero.
e. The cost of labor to deliver the service.
Question 6English is used in many markets because it requires less space in print.
Indicate whether the statement is true or false
Question 7Linda wants to purchase a new smartphone and assessing one brand at a time. She first collects information about Kiarane smartphones, which are marketed as top of the line. She decides to make a judgment on Kiarane smartphones before moving on to the next brand. This act of Linda is an example of _____.
A) attribute enhancement
B) a brand-expectancy model
C) a brand-decision delay
D) an appraisal theory
E) brand processing
Question 8Inland water carriers are usually accessible for most domestic shippers, as lakes, rivers, and canals are widely dispersed throughout the country.
a. True
b. False
Indicate whether the statement is true or false
Question 9__________ means that services cannot be produced in advance or in anticipation of customer needs.
a. Inseparability
b. Intangibility
c. Standardization
d. Perishability
e. Involvement
Question 10In Poland, Pizza Hut is an upscale restaurant.
Indicate whether the statement is true or false
Question 11For each attribute, the point at which a brand is rejected with a noncompensatory model is referred to as the _____.
A) end note
B) margin point
C) cutoff level
D) threshold
E) benchmark
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