Japanese department stores started out as electronics shops.
Indicate whether the statement is true or false
Question 2Ongoing search does not occur independent of problem recognition.
Indicate whether the statement is true or false
Question 3Which of the following is not considered a sales promotion activity?
a. Television commercials
b. Couponing
c. Sampling
d. Premiums
Question 4_____ involves giving preferential treatment to suppliers that are also customers of the buying organization.
a. Personal buying
b. Reciprocity
c. Sharp practices
d. Accepting supplier favors
e. Conflicts of interest
Question 5Which of the following is not a usual question for evaluating channel member growth prospects?
a. Has the channel member's performance been in keeping with the general level of business activity in his territory?
b. Does the channel member have the adaptability and the overall capacity to meet market expansions that may occur in his territory?
c. Does the channel member's past performance indicate that his sales of the manufacturer's products are likely to keep pace with those projected for his region, district, or trade area?
d. What is the total level of the channel member's current inventory?
e. Is the channel member's firm growing or improving in areas of inventory maintenance and quality of lines represented?
Question 6Central European department stores have a substantial presence of leased departments that offer noncompeting products.
Indicate whether the statement is true or false
Question 7Two types of external search are prepurchase search and ongoing search.
Indicate whether the statement is true or false
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