Specialty stores offer a narrow product line and limited assortment.
Indicate whether the statement is true or false
Question 2If two cars are the same price, then price is not diagnostic, or useful, when consumers are making a decision.
Indicate whether the statement is true or false
Question 3Despite the globalization trend, local agencies will survive as a result of:
a. decentralization.
b. uniqueness.
c. centralization.
d. governmental regulations.
Question 4All of the following are requirements to receive trade secret protection under law except _____.
a. almost every one outside the company is aware of it
b. the organization must take steps to minimize or preclude the distribution of sensitive information
c. it is economically valuable
d. it is not generally known
e. it is kept as a secret
Question 5A channel member's inventory should be evaluated based on all of the following except:
a. The condition of the inventory.
b. The display method used for the inventory.
c. The units of inventory.
d. The dollar value of the inventory.
e. The age of the inventory.
Question 6In the process of internationalization, many retailers are subscribing to the current trend of consolidation in the food and general merchandise sectors.
Indicate whether the statement is true or false
Question 7Felicia cannot remember how many miles per gallon her car gets, but she does recall it has very good mileage. This is an example of recall of brands.
Indicate whether the statement is true or false
Question 8What is the main concern about using a multinational mega-agency?
a. The agency will not be able to provide effective marketing solutions.
b. The agency will charge fees to the employing company that exceed the original costs in the bid.
c. The agency will also be servicing a competitive company, resulting in a conflict of interest.
d. The agency will not be able to withstand the pressure of servicing an international company.
Question 9A/An _____ is designed to afford protection for persons who create original works, such as books, software, songs, and films.
a. patent
b. trademark
c. trade secret
d. copyright
e. None of the above.
Question 10A manufacturer should ask questions about all of the following topics in evaluating a channel member's inventory performance except:
a. How effective is the channel member's inventory control manager.
b. Shelf or floor space dedicated to competitors' products.
c. The adequacy of the channel member's inventory control and recordkeeping system.
d. Shelf or floor space dedicated to the manufacturer's products.
e. The condition of the inventory.
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