Which of the following statements is true of the original Maslow's hierarchy?
A) Needs are not always ordered exactly as in this hierarchy.
B) Lower-order needs are always fulfilled before higher-order needs.
C) Ordering of needs are always consistent across individuals or cultures.
D) The hierarchy takes into consideration the intensity of needs.
E) The hierarchy considers the resulting effect on motivation.
Question 2As exporters' experience base and sales in the market increase, an intermediary's specialized knowledge and working relationships are needed.
Indicate whether the statement is true or false
Question 3_____ actions and resources are those actions in a process that must be done to make the product but create no value for the customer.
a. Non-value-adding
b. Necessary non-value-adding
c. Value-adding
d. Inventory surplus
e. None of the above.
Question 4Generalized lists of channel member selection criteria:
a. Can help the channel member to develop his or her own specialized list.
b. Usually conflict with more specialized lists of criteria.
c. Provide little room for flexibility.
d. Are adequate without changes.
e. Are relevant for all firms in every industry.
Question 5Studies have shown that a large proportion of consumers are likely to select a counterfeit apparel item over a genuine good when there is a price advantage.
Indicate whether the statement is true or false
Question 6According to Maslow's theory, _____ is the need for self-fulfillment and enriching experiences.
A) egoistic involvement
B) self-contentment
C) societal need
D) physiological need
E) self-actualization
Question 7The term coverage is used to describe both the number of areas in which the marketer's products are represented and the quality of that representation.
Indicate whether the statement is true or false