Which of the following is not a question that value analysis teams should ask to determine if opportunities exist for item, product, or service improvement?
a. Are there additional uses for this product?
b. Can we use a different color of paint?
c. Is there a better production method to produce the item or product?
d. If we are making an item now, can we buy it for less (or vice versa)?
e. Are packaging cost reductions possible?
Question 2Which of the following is an incorrect statement about manufacturers and producers choosing a two-level channel structure?
a. They use a six-phase process in channel design.
b. They do not have to worry about selection of channel members.
c. It is not necessary to allocate any distribution tasks to intermediaries.
d. They do not have to make selection decisions.
e. They need to develop specific criteria to evaluate channel members.
Question 3Philips' appliances are associated with the Netherlands even when they are manufactured in Asia.
Indicate whether the statement is true or false
Question 4Shelly went to buy toothpaste at a nearby store. She quickly checked whether either of the two brands she regularly bought was on sale, and she chose the cheaper one. Shelly's _____ in choosing the toothpaste.
A) ability is low
B) risks are high
C) enthusiasm is high
D) opportunity is low
E) motivation is low
Question 5Which of the following is a disadvantage of direct exports?
a. The exporter may be faced by a situation in which the idea of buying from a foreign entity is the biggest obstacle in terms of the risks perceived.
b. The sales effort is basically a domestic one directed at the local intermediary.
c. Possible gatekeeping by intermediary.
d. Minor learning about sales in the markets that buy the product.
Question 6_____ is a way to achieve continuous performance improvement in an item, product, or service, but it is not a technique for cheapening a product or service by lowering quality or other performance attributes below what customers expect.
a. Make-buy analysis
b. Total cost analysis
c. Price analysis
d. Cost analysis
e. Value analysis
Question 7The selection of channel members:
a. Always involves basic changes in channel structure.
b. Is of most importance to vertically integrated manufacturers.
c. Is sometimes necessary even though the basic channel structure remains the same.
d. Is one of the first phases of channel design.
e. Is the same as choosing channel structure.
Question 8The country of manufacture could be where the product is manufactured or where the company headquarters are located.
Indicate whether the statement is true or false
Question 9Which of the following statements is true when consumers are highly motivated to achieve a goal?
A) They tend to evaluate information less critically.
B) They devote little effort to processing information.
C) They attempt to understand goal-relevant information.
D) They use decision-making shortcuts.
E) They put little effort in decision-making.
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