Assuming total cost for a direct channel of 100,000 and an average gross margin on sales of 25, the sales volume needed to cover these costs would be:
a. 2,500,000.
b. 25,000.
c. 75,000.
d. 400,000.
e. 250,000.
Question 2Why would a firm choose to enter a market through a joint venture?
Question 3When a consumer watches a funny movie and experiences intense emotions, he or she is exhibiting strong cognitive involvement.
Indicate whether the statement is true or false
Question 4Any form of nonpaid, commercially significant news or editorial comment about ideas, products, or institutions is known as:
a. free speech.
b. brand management.
c. advertising.
d. publicity.
Question 5A _____ visually displays the tasks and times associated with a project and consists of a horizontal bar chart with activities listed vertically and times or dates displayed horizontally.
a. PERT tool
b. Gantt chart
c. CPM tool
d. TCO chart
e. networking tool
Question 6When the unit value of a product is high relative to its size and weight, what is the best distribution channel?
a. Direct distribution
b. Two levels of intermediaries
c. Three levels of intermediaries
d. Four levels of intermediaries
e. Indeterminate number of intermediaries
Question 7What are the advantages and disadvantages of licensing?
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