Describe the requirement for international segmentation. ...

Describe the requirement for international segmentation.

Question 2

Why is ROI not considered an ideal qualitative measurement for social media?
 A) Reach and frequency don't translate over to social media.
  B) Many brands don't pay for social media, so ROI is less important to them.
  C) It is difficult to tie increased sales to qualitative metrics like share of voice and sentiment analysis.
  D) ROI requires sales figures, and most brands are not engaged in social commerce.
  E) Reach and frequency are hard to measure on social media channels.

Question 3

Which of the following is NOT one of the major functions of packaging?
 a. Marketing
  b. Distribution
  c. Feedback
  d. User convenience

Question 4

The major benefits from cost-reduction efforts occur when supply management is not involved in the new-product/service development cycle.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 5

Clayton Computer Systems is a value-added retailer that promotes its products as the very latest in technology. Hardware and software producers with a reputation for being on the leading edge will be in a good position to use __________ power with Clayton.
 a. coercive
  b. expert
  c. legitimate
  d. referent
  e. reward

Question 6

Parliament (a cigarette manufacturer) sells glamorous, romantic America all over the world, not just cigarettes. This is an example of _________________________ positioning.
 Fill in the blank(s) with correct word

Question 7

The Net Promoter Score:
 A) is more effective at measuring social media than quantitative measurements.
  B) was an early form of social media monitoring.
  C) measures the loyalty of a brand's relationship with its customers.
  D) is a type of quantitative measurement.
  E) requires computer algorithms as part of its calculation.

Question 8

Which of the following is true about brands?
 a. Allows customization of promotional items.
  b. Conveys the image of the product or service.
  c. Are always listed on balance sheet.
  d. Are used only by apparel companies.

Question 9

As a product reaches its end of life, supply management cannot ignore the potential value of environmental initiatives to remanufacture, recycle, or refurbish products that are becoming obsolete.
 a. True
  b. False
 Indicate whether the statement is true or false